Emoji of the Masses – The Trump Presidency
by Brian T. Lynch, MSW
I have had to work with people like Donald Trump before. Not folks as materially successful of course, but just as wily, and with very similar personalities. It was my job to extract accurate information from them to assess whether or not their children were at risk of harm. There was always a lot at stake, so simply taking them at face value was out of the question. These interviews were among the most difficult and exhausting of my career. It was like engaging in an emotional game of three-dimensional chess. Extracting even the most innocuous facts was challenging. The experiences, however, had the effect of inoculating me from the expert emotional manipulations that are their genius.
Donald Trump spoke directly to the emotions of many voters during his campaign. It was a campaign like no other, but I recognized him right away. He constructed an elaborate emotional tableau, devoid of factual distractions, that resonated with a frustrated, angry electorate. People read into him whatever they believed. Other candidates and the beltway press tried but could not penetrate his invisible cloak with facts, logic or reason. His burgeoning movement of follower would not be dissuaded. Eventually, enough people aligned their feelings about him with the well crafted self-portrait he created through his speeches. He got just enough votes in just the right places to win the Presidency.
So here we are, a people habituated to the ubiquitous marketing assaults we succumb to every day. We were unprepared to see through the marketing cloud of Mr. Trump and now we have a new President about who we really know very little.
But beware! His disdain for the press, verbal assaults on journalists and his thank-you rally’s around the country are not short lived anomalies. They are harbingers of how he will maintain his power. The deflection of facts and the creation of strong, emotionally evocative impressions is how he operates.
Here is one way to help visualize what is happening. People like Donald Trump have the ability to do with language what a scrim does on a theatrical stage. A scrim is a special type of fabric that can be translucent, transparent, or opaque depending on how stage lights are directed. You can project any image you want on the front of it and it will mask everything from view behind it. When you only light the objects behind it, the scrim disappears like a pane of glass.
Donald Trump created a campaign, and is now building a Presidency behind a giant scrim. When he takes office we will only see what he chooses to project or to reveal. He will continue to divide us and play our emotions like the maestro that he is. My fear is that our only hope of revealing what he is up to will be either by taking control of the lighting board or storming the stage.