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Trump, the Marketer-in-Chief

by Brian T. Lynch, MSW

If anyone seriously thought that Donald Trump was running for President out of high mindedness, you can give it up now. He was running to elevate his brand and market the Presidency for personal gain.

How so?

Well, he just spent months on the campaign trail wearing a red cap with his campaign slogan, “Make America Great Again” on it. It became part of his campaign swag.

Every president in history, and any future president, would retire that cap and donate it to the Smithsonian Museum or feature it in their future presidential library. Not this guy. He fully intends to market the image and make a killing off of it. Expect to see some version of it for retail next Christmas while Donald Trump is sipping brandy in one of his Presidential palaces. Billionaires!

How much does this true-spirit-of-Christmas ornament go for this year?

It’s yours for just $149 dollars and no sense! This is the sort of change I never expected, the selling of the Presidency by the President-elect himself.

More than 45 million people, or 14.5% of all Americans, lived below the poverty line last year. I’m certain none of them can afford this overpriced campaign schlock. Perhaps the proceeds for this sale are going to fund food pantries or house the homeless over the holiday season?  Well, there is nothing mentioned in the advertising to suggest that.

Maybe this isn’t really being marketed by President-elect Donald Trump. Maybe his business isn’t really financially benefiting. Could it be that some other enterprising fool is cleaning up on his political success?

I thought of that, so I checked. According to the internet advertisement, the link to buy the “classic red MAGA hat” is DonaldTrump.com. It’s his Trump store. To be sure there wasn’t a mistake, I went to the Whois.com website and confirmed that the domain name is registered to THE TRUMP ORGANIZATION (see below).

So there it is! Get yours America! (If you can afford it.) Is this supposed to be our new normal? Do we really have a President who is a businessman for himself first and President for the people last? 

This Christmas you should grab a bottle of Trump wine and drown your sorrows, because no one at the highest reaches of government will be marketing you cares away. 

 

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